I was thrilled to work with AIGA to revamp its new membership campaign. The goal of the project was to reflect the new mission of the organization, which is centered around creating a more “bottom up” community, into their new membership campaign. Together with the others at TODA, I helped create what we have come to know as the AIGA Manifesto, and utilized it across many different mediums. The manifesto is a call-to-action that asks other designers or members of the design community to join in the AIGA conversation. Through the manifesto, we use typography in an objective, timeless way to communicate verbally the mission of the organization. Materials for the campaign include; a mailer that was sent to new and lapsed members across the country, print ads that have been featured in Print Magazine, HOW, and Design Bureau, as well as new membership cards, a sketchbook, emailers, and videos for the web.