Client: desigNYC and Two Bridges Neighborhood Council
Creative Director: Marcos Chavez
Designers: Melissa Showalter, Stine Nielsen, Hua Shu, Sophie Shalenberg, Fernanda Martins, Mona Khaouli
Nonprofit client: Two Bridges Neighborhood Council/Kerri Culhane and Elisa Espiritu
Project consultant: Urbane Development, LLC/James Johnson-Piett
Advisor: OTTO/David Kohler
TODA was paired with Two Bridges Neighborhood Council by desigNYC—a great organization in NYC that facilitates pro-bono projects to increase the presence of effective design in our city. When Pathmark Supermarket closed down following hurricane Sandy in October 2012, residents were without a major resource. TBNC wanted to insight local growth for privately-owned markets in their own neighborhood, instead of seeing residents travel outside of their neighborhood to another big chain. They also saw food as a way for residents to branch out and bridge cultural gaps. TODA developed a brand for the initiative called “NeighborFood” along with a map and guide (printed in the three prominent languages: English, Spanish, and Chinese), and created signage that could be printed off in a simple laser printer and filled in to hang in the store fronts of participating locations. My level of involvement has ranged from research and creating the scope, project managing, designing, and art directing.