1/2
Info ▶
 

Ali Greenberg Identity and Business Cards


Ali Greenberg is a Personal Chef in New York City. Her cooking personality is “a little bit of this” mixed with whatever great ingredients are in season. Based on her artistic, playful style of cooking, we created an identity system that utilizes splashes of watercolor. Her logotype is a quirky geometric sans serif called “GT Walsheim” that brings elegance and personality into her identity.


 
 
1/2
Info ▶
 

AIGA New Membership Campaign


Agency: TODA
Client: 
AIGA
Creative Director: Marcos Chavez
Photographers: David Amichai, Walter Smith
Videographer: Christophe Tedjasukmana

I was thrilled to work with AIGA to revamp its new membership campaign. The goal of the project was to reflect the new mission of the organization, which is centered around creating a more “bottom up” community, into their new membership campaign. Together with the others at TODA, I helped create what we have come to know as the AIGA Manifesto, and utilized it across many different mediums. The manifesto is a call-to-action that asks other designers or members of the design community to join in the AIGA conversation. Through the manifesto, we use typography in an objective, timeless way to communicate verbally the mission of the organization. Materials for the campaign include; a mailer that was sent to new and lapsed members across the country, print ads that have been featured in Print Magazine, HOW, and Design Bureau, as well as new membership cards, a sketchbook, emailers, and videos for the web.


 
 
1/2
Info ▶
 

Two Bridges NeighborFood


Agency: TODA
Client: desigNYC and Two Bridges Neighborhood Council

Creative Director: Marcos Chavez
Designers: Melissa Showalter, Stine Nielsen, Hua Shu, Sophie Shalenberg, Fernanda Martins, Mona Khaouli
Nonprofit client: Two Bridges Neighborhood Council/Kerri Culhane and Elisa Espiritu
Project consultant: Urbane Development, LLC/James Johnson-Piett
Advisor: OTTO/David Kohler

TODA was paired with Two Bridges Neighborhood Council by desigNYC—a great organization in NYC that facilitates pro-bono projects to increase the presence of effective design in our city. When Pathmark Supermarket closed down following hurricane Sandy in October 2012, residents were without a major resource. TBNC wanted to insight local growth for privately-owned markets in their own neighborhood, instead of seeing residents travel outside of their neighborhood to another big chain. They also saw food as a way for residents to branch out and bridge cultural gaps. TODA developed a brand for the initiative called “NeighborFood” along with a map and guide (printed in the three prominent languages: English, Spanish, and Chinese), and created signage that could be printed off in a simple laser printer and filled in to hang in the store fronts of participating locations. My level of involvement has ranged from research and creating the scope, project managing, designing, and art directing.


 
 
1/2
Info ▶
 

Saveur Thanksgiving Game Plan


I designed a poster for the Saveur website, leading people through the steps for a Thanksgiving dinner created by Chef Mary Sue Milliken. My favorite endeavor in this piece was the lettering I did for the title.


 
 
1/2
Info ▶
 

Daylong Sun Protection


Agency: TODA
Client: 
Daylong
Creative Director: Marcos Chavez, Thom Kajaba
Designers: Stine Nielsen

Daylong is one of those dream jobs—our clients had an open mind and a lot of trust in our recommendations, and the objective was to create a refresh within the brand’s Swiss heritage. Really? Yes. Really. Our TODA office in Hamburg managed most of the communication and creative direction, so I worked closely with Stine to create and fine-tune several concepts. Ultimately, our favorite design was selected (yes, that actually happened) and produced. The packaging embraces bold typography & vibrant colors to distinguish the formulas, the families, and the brand as a whole. All in all, the project took under a year due to the swift and efficient leadership within Spirig. You can view the feature on the dieline to hear a more formal review of the redesign.