deja_2deja_2

AIGA is the American professional association for graphic design. We created a new membership campaign to build excitement among the national design community.

stinenielsen_aiga_21stinenielsen_aiga_21

Photo by Stine Nielsen

stinenielsen_aiga_12stinenielsen_aiga_12

Photo by Stine Nielsen

The heart of the initiative was a manifesto that doubled as a call-to-action. It scaled to a direct mailer, print ads for Print Magazine, HOW, and Design Bureau, new membership cards, a sketchbook, emailers, and a video series featuring its own members.

stinenielsen_aiga_31stinenielsen_aiga_31
bag_retouchedbag_retouched
stinenielsen_aiga_51stinenielsen_aiga_51

Photo by Stine Nielsen

aiga_tina_01-finalaiga_tina_01-final
stinenielsen_aiga_101stinenielsen_aiga_101
stinenielsen_aiga_91stinenielsen_aiga_91

Creative Director: Marcos Chavez
Designers: Melissa Showalter, Stine Nielsen
Photographers: David Amichai, Walter Smith
Director: Christophe Tedjasukmana
Agency: TODA