Ali Greenberg is a Personal Chef in New York City. Her cooking personality is “a little bit of this" mixed with whatever great ingredients are in season.


Based on her artistic, playful style of cooking, we created an identity system that utilizes splashes of color with some personality. Her logotype is a quirky, geometric sans serif called "GT Walsheim" that brings elegance to her identity.


Creative Directors: Marcos Chavez, Melissa Showalter
Designer: Stine Nielsen
Agency: TODA