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Ali Greenberg is a Personal Chef in New York City. Her cooking personality is “a little bit of this" mixed with whatever great ingredients are in season.

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Based on her artistic, playful style of cooking, we created an identity system that utilizes splashes of color with some personality. Her logotype is a quirky, geometric sans serif called "GT Walsheim" that brings elegance to her identity.

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Creative Directors: Marcos Chavez, Melissa Showalter
Designer: Stine Nielsen
Agency: TODA