

The ChefsFeed app delivers restaurant and dish reviews written by actual chefs. We refreshed the app through a punk-rock-inspired brand platform to feature playful, considerate functionality that illuminated the best of the local food scenes.


The new update lets chefs tell followers what they’re eating and build influence among peers. Users can build food bucket lists and share their tastes with friends.


By going food-first into the user experience, ChefsFeed brings together previously disparate aspects of the food scene together into one feed.


Creative Director: Steve Denekas + Jessie White
Senior Designer: Melissa Showalter
Writer: Roberto Curtis
Strategist: Ravi Mongia
Interactive Producer: Adam Edgerton
UX + Engineering Consultant: Moses Gunesch
Motion: Marc Lehman
Agency: Instrument