Daylong, a trusted European pharmaceutical sunscreen, came to us looking for a total brand refresh and new packaging. We used the brand's Swiss heritage to bring new focus through classic design language.

The packaging embraces sophisticated, bold typography and a vibrant, color-coded palette to help shoppers quickly and easily identify the formulas and strengths they need.

Creative Directors: Marcos Chavez, Thom Kajaba, Melissa Showalter
Designer: Stine Nielsen
Agency: TODA