aerial_beach_040213aerial_beach_040213

Daylong, a trusted European pharmaceutical sunscreen, came to us looking for a total brand refresh and new packaging. We used the brand's Swiss heritage to bring new focus through classic design language.

daylong_sundaylong_sun

The packaging embraces sophisticated, bold typography and a vibrant, color-coded palette to help shoppers quickly and easily identify the formulas and strengths they need.

daylong_logodaylong_logo
daylong_lineupdaylong_lineup
daylong_colorsdaylong_colors
daylong_ultradaylong_ultra
daylong_kidsdaylong_kids
daylong_aftersundaylong_aftersun
daylong_handsdaylong_hands

Creative Directors: Marcos Chavez, Thom Kajaba, Melissa Showalter
Designer: Stine Nielsen
Agency: TODA