rb_cover_imagerb_cover_image

Every year, Red Bull releases a new Summer Edition. We created a social campaign concept with custom content to introduce this summer’s flavor: Kiwi Twist.

rb_jumprope_imagerb_jumprope_image

Red Bull deeply ties itself to extreme sports and athletes, so the challenge was to maintain the brand voice while introducing a calmer, lighter summer flavor. The art direction focused on emotion and energy, capturing the passion and enjoyment of life in summer time.

rb_twoimagesrb_twoimages
rb_lake_imagerb_lake_image

The final spots and photography invite us into lakes, pools, and rooftops, maintaining a bright, graphic vibe that captures the essence of summer.

Creative Director: Chris Larson
Art Director: Melissa Showalter
Writers: Carson Smith and Andrew McMurchie
Directors: Austin Rhodes and Ivan Landau
Editor: Kyle Stebbins
Wardrobe: Karissa Hochberg
Prop Stylist: Lizzie Hollins 
Photographer: Ryan Garber
Producer: Loretta Rae
Agency: Instrument