Every year, Red Bull releases a new Summer Edition. We created a social campaign concept with custom content to introduce this summer’s flavor: Kiwi Twist.

Red Bull deeply ties itself to extreme sports and athletes, so the challenge was to maintain the brand voice while introducing a calmer, lighter summer flavor. The art direction focused on emotion and energy, capturing the passion and enjoyment of life in summer time.

The final spots and photography invite us into lakes, pools, and rooftops, maintaining a bright, graphic vibe that captures the essence of summer.

Creative Director: Chris Larson
Art Director: Melissa Showalter
Writers: Carson Smith and Andrew McMurchie
Directors: Austin Rhodes and Ivan Landau
Editor: Kyle Stebbins
Wardrobe: Karissa Hochberg
Prop Stylist: Lizzie Hollins 
Photographer: Ryan Garber
Producer: Loretta Rae
Agency: Instrument